The Structure of Advice 
                  > 
                    Commission vs. Fees - how to win with either system     
                  > 
                    Why you must charge some fees, but not because they’re 
                    “better”     
                  > 
                    Be the comprehensive advisor (or see how to build a 
                    network of colleagues) 
               
  Think Like a Top Producer 
                  > 
                    Eliminate your sub-conscious scarcity issues     > 
                    Serve the prospect’s 
                    agenda (95% of advisors serve their own agenda)     > 
                    How to make every client worth at least $5,000 in earnings     > 
                    Build the business that creates residuals     
                    > 
                    Some people get it, some don't - don't chase prospects 
                    yet earn more! 
                    > 
                    Employ leverage in your business     > 
                    7 habits of highly successful advisors 
               
  Technical Financial Issues: 
                  > 
                    How to read a tax return 
                  > 
                    Major Issues in Financial Advising that take you into 
                    the big leagues 
                  > 
                    Make every client feel good with their investments 
                    and insurance 
               
  Best Practices  
                  > 
                    Use the same building blocks with every client (and 
                    save mountains of time) 
                  > Employ the financial advisor marketing plan that attracts homogeneous clients  
                   
   
               | 
                  
                 | 
            Do 
                    What Other Advisors Don't Do: How to Set Yourself Apart 
                  > 
                    Specialize 
                  > 
                    Cultivate client and professional referrals like you’ve 
                    never been taught 
               
              Client Retention: More Than Just the Annual Review 
                  > 
                    Be their document depository and tie them to you for 
                    life 
                  > 
                    Regular reviews-how to conduct them for profit and 
                    lifetime relationship 
                  > 
                    Get every client on a structured system 
                  > 
                    Use a client satisfaction survey to surpass their expectations 
               
  Marketing 
                  > 
                    PR - How to generate free attention for 
  your business 
                  > 
                    How to write a press release and get it noticed 
                  > 
                    Get other businesses to send you
  new clients 
                  > 
                    Financial Advisor Seminars 
                  > 
                    Marketing Clinic-individual advisor's business analyzed 
                  > 
                    Direct Mail that works like a slot machine 
                  > 
                    Pre-approach-how to gain credibility before you meet 
                    the prospect 
                  > 
                    Referrals-how to have them deliver 50% of your new 
                    business 
                  > Marketing training you've never had to create a blockbuster financial advisor marketing plan   |